Concept
Background
The bottom line of storytelling is to entertain an audience. First and foremost, Idea Is King. In business terms, writing a script is about selling packaged emotions, and the best sellers are ones of universal themes.
"A movie is a success or failure from the moment you solidify your concept. Execution is fifty percent. It is the primal attachment to the concept that makes the movie work or not." - George Lucas
We will look at 12 ways to increase your idea's appeal, learn the difference between high concepts and low concepts, and look at how to create an appealing title for your script. The film industry is a business, so there are concepts that have been proven over decades to sell well, and concepts that haven't sold so well. This doesn't mean you have to be a slave to box-office statistics, just that you have to weave your unique soul into universal themes that have proven to be successful.
Concerns
Problems
Ideas already done
Concepts proven not to work
Don't write what you know
Solution
The common advice is to write what you know. Of course this is an opinion, but I feel you should write what makes you feel, what intrigues and excites you
Related Insights
Back to the Future
A teenager is mistakenly sent into the past where he must make sure his parents fall in love, or else he won't exist.
Moonstruck
A dowdy bookkeeper reluctantly falls in love with her fiancé's brother and must choose passion over superstition.